Where is One Direction?
One Direction arrived to preform in New Zealand at the beginning of 2015.
We have been approached by The Radio Bureau to create an interactive promotion for their NZ tour. Every day radio presenters gave hints to the listeners on the location of One Direction. The listeners then had to go online to the ZM website, fill out their details and then had one attempt to drop a pin on a Google map and guess where they were.
Once the pin dropped they could share it on social media and then get another attempt. We had amazing results with over 8,000 users. This radio and online promotion was nominated for prizes in the 2015 Radio awards.